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Peek Inside Rules of Seduction

At the exclusive BDSM nightclub, Serve, Ava Webber will get exactly what she needs?as long as it's from a man she doesn't know. But with one look at the curvy brunette, Nolan Hart knows he’s the man to fulfill Ava's desires. As the anonymous lover, he's Ava’s dirtiest fantasy. Outside of Serve, he's her charming, smartass friend. And as long as the blindfold stays on, she'll never discover that the two men she's falling for are one and the same...

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He’ll be the dream and the dirty fantasy…

Through with both her controlling ex and relationships, Ava Webber is determined to explore the spicy and sometimes forbidden appetites of the exclusive BDSM nightclub, Serve. Here, she’ll get exactly what she needs…as long as it’s from a man she doesn’t know.

Nolan Hart ensures that Serve’s clients get what they want, how they want it. But with one look at the curvy brunette, Nolan knows he’s the man to fulfill her desires. As the anonymous lover, he’s Ava’s dirtiest fantasy. Outside of Serve, he’s her charming, smartass friend.

But Nolan wants more. More than Ava is willing to give. And as long as the blindfold stays on, she’ll never discover that the two men she’s falling for are one and the same…


"If you like your romance hot – and with a touch of BDSM – you have to read the Serve series. They're delicious bite-sized books that are guaranteed to raise your temperature and maybe even an eyebrow or two. And, most importantly, the characters are likable and real and even with the BDSM, there's some great romance to be found. Rules of Seduction was a fantastic addition to this series and definitely one of my favorites. " --Kimberly Faye Reads

"Rules of Seduction was my first read by this author and overall, I really enjoyed it. It's quick. It's ultra-steamy and can be read as a standalone. I look forward to more from Joya Ryan in the near future!" --Allison, Goodreads

"Joya Ryan has instantly become one of my favorite and one-click authors." --Michelle, Goodreads

"This steamy romance, part of the Serve club series but easily read as a standalone, just about set my Ereader on fire!" --Maria Rose, Goodreads

Additional Details

ISBN: 9781633752764
Series: Serve, Book 7
Release Date: Jun 15, 2015
Page Count: 175
Imprint: brazen
Genre: contemporary
Tropes: bait and switch, mistaken identity

Select Featured Reviews

See All Reviews on

4 Sensual, Sexy Stars!

 photo 8B8D0C51-B046-48A0-A69A-DB698CAFA23E_zpsujwpyicq.jpg

Rules of Seduction (Serve #7)
is an erotic love story about fulfilling fantasies amidst anonymity. Ava is a woman scarred by a very controlling ex-husband. He was a man that took every ounce of her sense of self, leaving her with nothing but a shell of her inner person. Two yea ...more

By Michelle May 05, 2015

ARC provided by publisher in exchange of honest review

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Joya Ryan has instantly become one of my favorite and one-click authors. After reading a couple of her books, I was hooked with her writing and storytelling. She has once again was able to create and weave a BDSM story-line with und ...more

By ~Stéphanie's Journal~ June 08, 2015


That was such a pleasant read =)
It's my first "Brazen" story. I've finally read one and I'm sincerely thinking of catching up whenever I have the opportunity.

I know those books are quite a quick read and Rules of Seduction was exactly that. I was expecting a lot of sexy moment, a lot of pleasure and ...more

By Maria Rose June 19, 2015

This steamy romance, part of the Serve club series but easily read as a standalone, just about set my ereader on fire! Ava has left a controlling ex-husband and is determined to never be in a situation like that again. In fact, being in a relationship is the last thing on her mind. But she has needs ...more

By Devika May 04, 2015

ARC provided by publisher in exchange of honest review

Joya never disappoints.... ...more

Short. Cute. Sweet. Hot. I'm glad Nolan got a deserved story in this great series He was always the second guy who didn't get picked for himself. I would have loved a longer story, more back story but what we got was lovely and very character driven which I adore.

Dirty talker Nolan. Check! ...more

By April June 09, 2015

***A gifted copy was provided by the publisher for my honest review****

Here is another great story in the “SERVE” series. This is Ava Webber & Nolan Hart story of how they can to be.
Ava was wanting to get her life together and make sure she does NOT go back to the woman she once was- the woman that ...more

By Kim May 25, 2015

Find this review and more at kimberlyfaye reads .

I discovered Joya Ryan's books a few months ago and have really enjoyed the ones I've read so far. Accepting a review copy of this one was a no-brainer. I was, however, totally taken by surprise because I didn't realize this was a continuation of t ...more

By Carra June 06, 2015

Though this isn't the first book I've read by Joya Ryan (I loved Chasing Desire), this is the first I've read in the Serve I didn't have any preset expectations. My overall thought? LOVED it! Tremendously hot and sexy with just enough personal issues thrown in to create friction and that ...more

By MaggieReadsRom June 09, 2015

4,5 stars

From the moment Nolan appeared in Will's book (Katee Robert's BETTING ON FATE, book 4 in the Serve series) I knew I wanted his story in this series...badly. So badly, I asked Katee Robert about it on Twitter. She assured me he was getting his story but not by her. A new author to the series ...more

By Nicole June 17, 2015

This isn't an overly long book, but I really enjoyed it. When I signed up to join the tour, I paid absolutely no attention to the fact that this is part of a series, and didn't really put two and two together until I read a sentence that talked about Nolan helping Oliver and Eliza. Imagine my furthe ...more

By S.M. June 08, 2015

**I received a free copy of this book to read and review for Wicked Reads.**

This is my first read from this author. I was unaware that this is book #7 in the series. I read Rules of Seduction as a stand alone with no issues even with mention to previous characters.

Serve - A BDSM club where all you f ...more

By Angie June 05, 2015

~I received a free copy of this book to read and review for Wicked Reads Review Team~
Holy cow, this book was hot. I loved the chemistry with the blindfold and without. Ava had her reasons for wanting no strings attached, I get that but I am not sure I could have done what she did. Nolan was smoking ...more

By Shelby June 03, 2015

*I received a free copy to read & review for Wicked Reads Review Team*

Welcome to Serve, a sex club that caters to whatever fantasy you desire!
Ava Webber has decided to take control back of her life. Newly divorced and looking for some no-strings-attached excitement, Serve is the answer to her prayer ...more

By Kris June 01, 2015

I received a copy of this book to read and review for Wicked Reads

Rules of Seduction is the 7th book in the Serve series. I had not read the prior 6 but felt Rules was able to stand on it's own without having read the previous installments. I found the book sweet and romantic, light on the BDSM and ...more

By Ruthie June 10, 2015

I received a free copy of this book to read and review for Wicked Reads

This is one of a series, but can be read as a standalone (as I did, but will be going back and reading the rest soon!).

I really, really enjoyed this story - it is always fun when there is a bit of a twist, when both leads learn s ...more

By Rachael June 01, 2015

4.5 Stars

I expected more intense BDSM than the very light stuff we got in this book, but that's cause it was based in a BDSM club and since I haven't read any of the other books in this series, it may just be how they all are.

I really enjoyed the lighthearted banter between the characters for the m ...more

By Isha May 28, 2015

There are no rules in love. A woman trying to regain her confidence and a man restlessly searching for something more. With Rules of Seduction, Joya Ryan gives the reader a sensual look at a love affair that neither character say coming. Falling in love has never hurt so good. Received an ARC for an ...more

By Harper June 27, 2015

Okay, I'm a bit biased. I'm a fan of the person and the writer. That said, ROS is an AWESOME read. What a hot story! Fanning myself over here!

Joya Ryan is one of the best writers that Brazen showcases and I'm so happy I have found her stories! ...more

By Sheri January 19, 2016

Originally posted on my blog: Tangled Up In Books

I received a copy of this book, from the publisher, in exchange for an honest review. In no way did this sway either my review or my rating.

Bliss. That is the current state I am in right now. I just knew when I saw Joya Ryan's name on the cover that t ...more

By Cris June 10, 2015

After freeing herself from a controlling marriage in which she felt caged, Ava Webber has finally reached a place where she feels like a strong, confident woman again. Refusing to fall into another relationship and afraid of losing herself in love, Ava decides to explore her sexuality at Serve, a BD ...more

By Casey March 23, 2016

Review originally posted at Ramblings From This Chick

The Serve Series continues with Joya Ryan taking over where Tessa Bailey and Katee Robert left off. Rules of Seduction is the seventh Serve novel, but each can be read as standalone. I knew I wanted to read this one, but I was a little anxious sin ...more

By Tanya June 09, 2015

Blurring the fine line between trust and deception give Joya Ryan’s Rules of Seduction an interesting twist on this BDSM themed story. Charged with ensuring a proper and safe match between potential subs and Doms at the exclusive BDSM club, Serve, Nolan Ryan has his work cut out for him when he inte ...more

By Deborah August 03, 2015

Ava Webber comes to NYC after a failed marriage with a controlling husband. Never does she want to feel like that again. When she decides to explore her sexual fantasies at the hottest BDSM sex club in NYC, she requires total anonymity. She just wants to let go and feel. Not have to think, not have ...more

By Sarah July 04, 2015

Rules of Seduction is technically the seventh book in the multi-author Serve series but it does work really well as a standalone story and it's Joya Ryan's first contribution to the series. Fans of the previous books will recognise hero Nolan though, he's one of the Doms at Serve and he's in charge ...more

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3.89 avg rating
Joya Ryan

About the author

International Best Selling Author

Joya Ryan

National and International Bestselling Author. Break Me Slowly: #1 Bestselling book in Contemporary Fiction and Women's Fiction!

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